Beauty Without Cruelty was one of the original free from cruelty make up range, founded back 1959. For over 50 years BWC has led the way in cruelty free cosmetics, its mission is to offer a natural alternative to preservative and chemical based beauty products. The swan logo encapsulates their mission being associated with the deities of healing waters and the sun. Known for their grace and beauty the swan is symbolic of their mission to deliver beauty by the intertwining of natural elements in their product offering. All Beauty Without Cruelty products
All Beauty Without Cruelty products are:
– 100% suitable for vegans and vegetarians
– completely cruelty free. They only use
They only use natural pure ingredients and their products are considered one of the most successful for sensitive skin, being hypo-allergenic and fragrance free throughout.