Community Projects

Help us to bring sunshine into women’s lives with a Mooncup!

We at Pure.Direct are passionate about our Mooncup project. Given that sanitary products are so readily available in the UK, it is easy to forget how difficult everyday life would be without them. However, in some parts of the world, even today, many women are in this situation and have to manage their menstruation every month without the benefit and comfort of any sanitary products.

Mooncup Limited was established in 2002, with a mission to make women’s experience of menstruation more positive, healthy and eco-friendly.
What is a Mooncup? The Mooncup is a reusable menstrual cup, around two inches long and made from soft medical grade silicone, to enable women with sensitive skin and particularly latex allergies to use it. It is worn internally a lot lower than a tampon but, while tampons and pads absorb menstrual fluid, the Mooncup collects it. This means it doesn’t cause dryness or irritation, and also collects far more (three times as much as a tampon!). Because the Mooncup is reusable, you only need one so it saves money and helps the environment, too.

Mooncup Ltd today is a multi-award winning small business, Su Hardy, the Company Director, and her employees believe that the Mooncup menstrual cup has the potential to greatly improve women’s experience of their periods, as well as reducing the environmental damage caused by the manufacture and disposal of throwaway sanitary protection.

In 2004, Mooncup Ltd. was awarded Ethical Company status for its commitment to people and animal friendly practices, making it the first sanitary protection manufacturer in the world to be a certified ethical business.

At Pure Direct we sell Mooncups, as we believe in the benefit of them, both to women and the environment. Why not try one for yourself? All of the profits we make from the sale of our Mooncups we use to buy new Mooncups, which we then donate to women in the Gambia. This is done through the Gambia Link Project which is run by Castlemorton Primary School, who have been in a school partnership programme since 2003.
The Head Teacher, Janet Adestt and staff from Castlemorton, have been visiting Boraba Lower Basic School, which is on the south bank close to the main town of Janjanbureh on Macarthy Island, for nearly 10 years. They take with them a variety of much needed supplies for the school and the children. They also take Mooncups with them for the women. These Mooncups are distributed to key workers within the community, such as teachers and nurses, which is life changing as they no longer have to take time away from their busy roles.
There are still very few sanitary products available to women in the Gambia, if at all, which is why we are delighted to be able to donate Mooncups to this worthwhile project. Something so small can really make a big difference to a woman’s life.
If you would like to purchase a Mooncup for the Gambia Link Project or make a monetary donation towards them, then please get in touch with me directly at
Please help us send more Mooncups to the women in the Gambia, so that more of them may experience the benefit of them every month.
For further information on the Castlemorton Primary School Partnership Programme please visit:

Photographs of some of the women in the Gambia receiving Mooncups during the Gambia Link Project visit in 2015.


Photographs of some of the women in the Gambia receiving Mooncups during the Gambia Link Project visit in 2016.



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